Tuesday, October 13, 2009

Generics Hit the Racks

The jeans deity Michael Ball (here and here) was the lead example in a fashion piece in the Financial Times. Creative director and founder of Rock and Republic, he has applied what he considers the concept behind 1970s supermarket trends to his clothing.

Emulating generic packaging from over 30 years ago, his company has a Plain Wrap line. It starts at a super-bargain for him, at $35. The tops and bottoms have large-type labels saying exactly what they are, as shown in a grab from the RandR site.

His new line sells alongside the pricey designer ones.

This MB said thinking of packages marked just CHIPS or DOG FOOD, "I thought it would be fun to do the same thing with clothes."

A couple of other designers have followed suit, if you pardon, this season.

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