According to Cameron Diaz "Usually pockets are squared off and it makes your butt look like it's sagging and a little flat, the cut-out (on the pocket) gives you that little roundness, which is nice."
Michael Ball founded his Rock & Republic jeans company in Los Angeles. While working at another job, the 37-year-old designed jeans in his spare time. A pair he made for his honey got her lots of compliments. Then a chum bought 300 pairs to sell in Japan.
He names his pants after musicians. He came from a musical family, but the butt seems to be what he is about. "When I design, [my] drive is to make a woman's [behind] look even better. I want it to frame her," He told Entrepreneur magazine.
His $150 to $300 jeans are in high-end, if you pardon, department stores and boutiques. He says he an outsider, not a garmento. So he has to struggle to get international distribution.