Saturday, June 28, 2008

Saddle to Jeans

Jeans god Michael Ball made the Financial Times this weekend. The Pedal Power piece on bicycles as the new fashion accessory reports that he's gone beyond serge de Nîmes.

The CEO of Rock and Republic is a cycling freak. As his company's site puts it:
Recognizing that Michael needed structure, his mother got him involved in sports. It proved to be the perfect place for him to channel his rebellious. Cycling became his sport of choice, and the key to adding structure, focus and direction to his life.

Cycling taught Michael team skills and the rewards of competition. But it was the bright colors and bold graphics of the team's uniforms that inspired his sense of design...
The FT notes that this Michael Ball, "...began his professional life on a bike. A track cyclist for years prior to starting his jeans line, Ball has also launched a racing team, Rock Racing. It includes two Olympic gold medalists, three Tour de France stage winners, and Oscar Sevilla Rivera, possibly the best young rider in the current Tour. Cyclists' clothing is also available via its website. 'The Rock Racing line is designed with a fashion eye, so that you're grabbed by the cyclist when he goes by,' says Ball of the range. 'It's a bit flamboyant, but also aerodynamic.'"

1 comment:

Никола said...

'The Rock Racing line is designed with a fashion eye, so that you're grabbed by the cyclist when he goes by,' says Ball of the range