Turns out that our columnist and waterskier Mike Ball has a whole other business life. He is head of The Advertising Group (TAG), from his home base of Whitmore Lake, Michigan.
It is a network of hotshots who coalesce as needed to create marketing, advertising and public relations campaigns. Clients vary in size, all the way up to such as Alka-Seltzer.
You can check out the work here and see this Mike yet again in a new context here.