In Stoke on Trent, England, Dr. Michael S. (Mike) Ball is a senior lecturer at Staffordshire University in the Faculty of Arts, Media and Design. He specializes in visual presentation of qualitative data.
With Gregory W.H. Smith of the University of Salford, he wrote Analyzing Visual Data. A review in Journalism Quarterly includes: "A strength of the book is Chapter 2, which shows how content analysis can be applied to visual data. The authors use two studies of fashion to clearly demonstrate the six basic steps of quantitative content analysis and then provide a valuable explanation of the technique's shortcomings."